Spry Fox Has Been Making Video games for 15 Years. Their Weblog Is Nonetheless Certainly one of Their Perfect Enlargement Equipment.

David Edery co-founded Spry Fox in 2010 with a easy objective: growing video games that make other folks glad.

What adopted was once 15 years of quirky, unique titles like Comfortable Grove, a narrative-driven lifestyles simulation sport that was a cult favourite, and Spirit Crossing, a comfortable MMO these days in open alpha and concentrated on a complete PC release later in 2026. 

In 2022, Netflix received the studio. In January 2026, Spry Fox spun again out as an unbiased studio, nonetheless partnering with Netflix on Spirit Crossing.

Thru it all, together with the purchase and the spin-out, their WordPress.com presence stayed consistent.

Why a sport studio nonetheless wishes a web page

Many sport studios lean onerous on social media and paid promoting. Spry Fox has at all times accomplished issues another way.

Their expansion has been nearly completely natural — constructed thru a e-newsletter, Discord communities, Reddit, and a weblog that’s been working for the reason that early days of the corporate.

We’ve been seeking to take care of a courting with our target audience thru our e-newsletter, our Discord servers, and our weblog on WordPress. That’s been using the vast majority of our expansion through the years.

David Edery co-founder Spry Fox

The weblog is the place Spry Fox places the considering that merits extra space than fast Reddit or Discord updates. A deep dive into how they tuned the economic system of Spirit Crossing, a put up explaining a design choice, or an extended piece on the place the studio is headed.

That’s the place we put deeper ideas. If we want a spot to mention: good day, we concept moderately about this — we at all times get started with the weblog.

David Edery co-founder Spry Fox

It’s additionally an archive. A document of ways the studio thinks, what they’ve constructed, and why. 

The web site additionally drives visitors. Folks seek for previous video games like Triple The city, land at the weblog, and uncover what Spry Fox is operating on now. It’s a quiet however secure acquisition channel, and person who prices nearly not anything to take care of.

The web page that simply works

Spry Fox’s sport websites — together with Comfortable Grove and Spirit Crossing — are hosted on WordPress.com and constructed and maintained via the Automattic Particular Tasks workforce.

For David, the price is easy.

The web page simply works. If there’s ever a subject, it will get solved. I don’t must take into consideration it.

David Edery co-founder Spry Fox

That’s no longer a small factor for a studio interested in making video games. Each hour spent on website hosting, repairs, or troubleshooting is an hour no longer spent construction. WordPress.com eliminates that class of downside completely.

Your tale merits a house, too

Spry Fox has spent 15 years construction an target audience with out huge investments in paid promoting. Their web site on WordPress.com is a huge a part of why that works. A spot they personal and keep watch over, and a document of who they’re and what they’re construction.

WordPress.com will give you rapid, protected website hosting and a platform constructed for long-form publishing, so you’ll be able to center of attention at the paintings that really issues.